SRAM Corporation was founded in Chicago, IL (USA) in 1987 by six employees with one component, Gripshift Twist Shifters. Today, SRAM’s commitment and growth can be measured by its 1,500 employees, its 150+ cycling products, and it’s 12 facilities worldwide. SRAM has found tremendous growth through innovative products, unparallel customer service, strong sales, and complimentary acquisitions. SRAM acquisitions include Sachs Bicycle Components, RockShox, Avid brakes and Truvativ cranks and components. The addition of these companies has allowed SRAM to grow into the world’s second largest component supplier to the cycling industry. SRAM's core philosophy is to make cycling better. Their commitment is expressed in their local, national and international team and event sponsorship.
Visionary in creating the first automatic pedal in 1984, LOOK has always stood for passion, innovation, and performance. Their portfolio of riders is like no other including legends like Hinault, Lemond, Bugno, Boardman and Laurent Jalabert. LOOK products enhance performance with maximum style. Over 35 people work within LOOKs research and development department including world-class rider Laurent Jalabert. LOOK engineers have worked with composite material for over twenty years; they built the first monobloc carbon frame and monobloc carbon forks. Enthusiast, Road Racer, Triathlete or Dualthlete, LOOK is the brand to take your performance to that next level.
Selle Italia is the ultimate saddle producer in the world. Suppliers of saddles since 1897 to the first cyclists, then to most of the biggest and best known champions, Selle Italia consistently produces outstanding products. The Turbo, the Flite, SLR and more recently the CX range have offered such design quality and comfort the names are a legend in their own right. Within extensive range is a model specifically suited to every cyclist by virtue of the rail, suspension, shape and padding technology.